No Swish Till Brooklyn: Shooting My Shot With Shoot 360

Brooklyn Nets fans looking for a workout that feels more like a video game than a gym session can now visit the team’s new training facility. The Brooklyn Basketball Training Center opened across the street from Barclays Center, offering a high-tech shooting experience that tracks a player’s arc, depth, and alignment on every attempt.

Testing the Shot

Larry Bird famously won a three-point contest while still wearing his warmup jacket, a confidence the author channeled by arriving at the center in jeans and a hoodie. Standing on a court equipped with Noah Basketball sensors and Shoot 360’s graphical interface, the author took a shot from behind the NBA three-point line. The net swished and the LED screen lit up green, confirming the shot met the system’s “Splash Zone” criteria.

The facility targets children ages six to seventeen, though it welcomes adults as well. The Nets have long run free youth programs in the borough, reaching forty thousand kids annually through schools and community centers. This space provides a centralized location for daily programming. The Shoot 360 technology, which Collins noted offers a range of drills and skills including passing and dribbling, allows kids to utilize the system not only to create a workout but also to have fun.

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Coach Michael Collins emphasized that the setup gives participants a balance of autonomy and structure. The author brought their own children to test the equipment, noting that the kids loved the interactive stations. These stations feature responsive, large-screen LEDs that display videos demonstrating technique and offer interactive exercises. The children were tasked with dribbling in specific ways and firing passes at numbered targets.

At one point, the screen even showed a memory game that required passing accuracy, as players had to bounce the ball off the card to flip it over. The family visit demonstrated that the tech can hold a child’s attention despite requiring physical effort, as the kids did not want to leave despite working up a light sweat.

The Video Game Concept

Shoot 360 founder and CEO Craig Moody developed the technology after watching his teenage son and friends prefer playing NBA 2K indoors rather than shooting hoops outside. Moody wanted to build a gym that replicated the video game experience. Just before the author’s visit, the center hosted a group of campers from NBA Brazil. A similar facility operated by the Cleveland Cavaliers synced up its Shoot 360 units for a real-time contest.

The coaching staffs at these two international locations organized a synchronous competition, truly realizing the video game ideal Moody had long envisioned. Moody explained the appeal of the system for adults. It offers the social element of a sport-tainment venue like TopGolf without the need to run up and play defense. Nets players periodically pop in to shoot on the tech-enabled baskets. Former NBA and WNBA players like Jamal Crawford, Thad Young, Trae Young, Sue Bird, and Breanna Stewart have invested in the company.

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The Brooklyn Basketball Training Center represents a significant investment by the Nets. Chief External Affairs Officer Marissa Shorenstein said the franchise views youth engagement as essential for long-term fandom. The Knicks have decades of inherited fans, but the Nets have only been in Brooklyn for thirteen years and the Liberty for half that time. Shorenstein believes creating a connective tissue with the community through youth programs will differentiate the franchise and drive generational growth.

Technology in Practice

The system gives immediate feedback on shooting mechanics, which helps players get better faster. The author’s family visit showed that the tech can hold a child’s attention despite requiring physical effort. The interactive screens turn standard drills into games, making practice feel less like work and more like play. One of the main lenses for the company is how to help players get better faster, a goal supported by the data provided by the sensors.

The facility operates year-round, providing a climate-controlled environment for basketball enthusiasts in New York City. It combines professional-grade tracking with a user-friendly interface that appeals to both serious athletes and casual players. The Nets have found a way to blend community service with commercial innovation. Weekend warrior adults also enjoyed the experience, taking shots and receiving feedback in an environment akin to TopGolf or Home Run Dugout.