The Skins Game Returns for Black Friday on Prime Video

The Skins Game has officially returned after a 17-year hiatus, organized by Pro Shop as part of Prime Video’s Black Friday sports slate. The event will feature a star-studded four-man field including Brooks Koepka, Justin Thomas, Wyndham Clark, and Jackson Koivun, who will compete at Atlantic Fields Club in Hobe Sound, Florida, for a $4 million purse. The tournament follows the traditional skins format, where players start at zero and stakes increase on tied holes as they progress through the match.

“The response to last year’s re-launch showed us how much The Skins Game still resonates with golf fans, while also proving there’s an opportunity to keep making it feel fresh for a new generation,” said Chad Mumm, Co-Founder and President of Pro Shop. “We’re excited to build on that foundation as we welcome a new group of competitors, personalities and storylines that can add another chapter to the event’s history.”

The hole-by-hole drama of the competition will take center stage at Atlantic Fields, with Ben Silverman, Chairman & Co-CEO of Propagate Content, calling the course “an incredible new stage” for the event. Coverage begins at 9 a.m. ET on November 27 and will stream globally on Prime Video without requiring a subscription or Prime membership. The day includes over 15 continuous hours of live sports, featuring the fourth annual Black Friday Football game and an NBA on Prime doubleheader.

“We’re thrilled to bring back The Farmers Insurance Skins Game to fans as part of another incredible slate of more than 15 hours of exclusive live sports coverage on Black Friday,” stated Charlie Neiman, Head of Sports Partnerships at Prime Video. “Last year’s revival resonated with fans around the world, and we’re looking forward to another year of the world’s best golfers battling it out at a spectacular course.”