Nothing Major tennis podcast moves to The Volume
The popular tennis podcast joins The Volume, signing a multiyear deal that expands its reach and brings new production, advertising and marketing support.
Former ATP pros John Isner, Sam Querrey and Stevie Johnson have taken their tennis podcast “Nothing Major” to a larger platform, signing a multiyear licensing agreement with Colin Cowherd’s network, The Volume.
The deal expands reach.
Deal expands The Volume’s sports lineup
The agreement transfers “Nothing Major’s” sponsorship and advertising sales, previously handled by Athletes First, to the network. It will also provide support in production, creative strategy and marketing as needed. The partnership was brokered through a connection between Athletes First executive Gideon Cohen and longtime media executive Jamie Horowitz, who helped launch the outlet in 2021.
The catalog already includes shows such as former NBAer Jeff Teague’s “Club 520,” former NFL cornerback Richard Sherman’s “The Richard Sherman Show,” MMA analyst Daniel Cormier’s “The Daniel Cormier Show,” former MLB star Anthony Rizzo’s “The Lovable Reunion,” and FS1 host Nick Wright’s “What’s Wright?”
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Reporters said the network began with a focus on core sports like the NFL and NBA, then broadened into music, comedy and entertainment. Horowitz noted that tennis was missing from the portfolio and that “Nothing Major” fills the gap while staying true to the outlet’s emphasis on digital creators who combine personality and authority.
Podcast performance and sponsor base
Launched in 2024, “Nothing Major” has averaged six million monthly views and downloads, according to executive producer Charlie Fox, whose agency Sift Creative oversees the show’s production and social channels. Sponsors have included Tennis Warehouse, IBM and NordVPN.
Fox said the podcast has seen steady growth and sees further room for organic expansion. He added that the network’s reach could help the show appeal to listeners who are not dedicated tennis fans, turning the program into “a fun hang with the guys where you’re also learning a bit about tennis and the ecosystem of the sport.”
“Nothing Major” joins a small but growing field of tennis podcasts that have emerged in the past three years. Andy Roddick’s “Served,” widely regarded as the market leader, operates under Served Media after a brief stint with Vox for ad sales. Tennis Channel’s “The Big T,” featuring Brad Gilbert and rotating co‑hosts, and “The Tennis Podcast,” launched in 2012 and recently licensed by The Athletic, round out the niche.
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Compared with earlier tennis audio offerings, the new deal signals a shift toward more professionalized distribution. While “Served” and “The Big T” rely on independent models, the network’s involvement brings a larger advertising infrastructure and cross‑promotional possibilities that could accelerate audience growth beyond traditional tennis circles.
The move also reflects trends in sports media, where niche content creators are aligning with larger outlets to leverage economies of scale. For “Nothing Major,” the partnership promises broader exposure while retaining the hosts’ on‑court insight.
Both the network and “Nothing Major” anticipate that the collaboration will boost visibility for tennis in the podcast arena, giving casual listeners a gateway into the sport’s culture.
